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| May 2006 |
| Cross Media Wins Contracts from Perot Systems, Ryland Homes, Author Greg Petsch and Picante Productions |
| Turnkey Solutions and Affordable Prices Increase Marketing ROI
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DALLAS, TX −May 2006−Cross Media, a leading marketing
implementation company based in Dallas, Texas, recently won contracts to
provide marketing services to several prestigious clients including Perot
Systems, Ryland Homes, Author Greg Petsch and Picante Productions.
Perot Systems retained Cross Media to manage its Audience Acquisition
Campaign for its upcoming Executive Summit. Cross Media´s turnkey
solution includes a custom-designed invitation, Web-based event
registration, and promotional products to support the event, which will be
held October 4-6 at the Pebble Beach Spanish Bay Resort in California.
Cross Media was also hired by Ryland Homes to manage its collateral
materials and other marketing services. With 42 communities across the
Dallas/Fort Worth Metroplex, Ryland Homes wanted to consolidate and
automate its print collateral ordering and inventory system in order to move
its inventory more quickly, increase referrals, and improve customer
satisfaction.
In addition, Cross Media is overseeing a multi-faceted marketing campaign
for Greg Petsch, author of "Debt You're Fired - Wealth You're Hired."The
campaign will include printing of both hard and soft cover versions of his
book, as well as accompanying CDs, printing of business and post cards,
website development, and promotional products. Mr. Petsch will also be
leveraging Cross Media´s Lead Tracker program to track responses to
direct mail initiatives and compile data on respondents for future CRM
programs, which will also include e-mail touch points.
Picante Productions, a National Hispanic Consumer Expo company, chose
Cross Media to create the brochures, forms, signage, and promotional
products for its upcoming Expos in Houston, San Antonio, and Fort Worth.
They will also be using Lead Tracker to provide sponsors with information
on event attendees for future marketing initiatives.
"We are continually gratified and humbled by our customer´s faith in us,"
said Jeff Bradford, President of Cross Media."We pride ourselves on
providing exceptional customer service and creative execution at prices
affordable to even the smallest companies. When we are chosen by
companies as prestigious as these to provide their marketing support, we
know we´re doing something right."
Mr. Bradford says Cross Media´s 40 percent increase in revenue in 2005 is
a testament to its ability to level the marketing playing field by helping small
and mid-sized companies market like the Fortune 500.
About Cross Media:
Cross Media is a marketing implementation company
founded in 1993 and based in Dallas, Texas. The company´s 85 employees
support a client roster that includes well-known names like Hewlett
Packard, Ryland Homes, Perot Systems, Blockbuster, American Cancer
Society and Texas Instruments − as well as an even longer list of small and
mid-sized companies. Cross Media offers a wide array of marketing
services including automated marketing campaigns, collateral
management, relevant direct marketing, graphic design, lead tracking and
promotional products. The company is best known for leveraging
technology to help small and mid-sized companies market like the Fortune
500. For more information, visit http://www.crossmediamgmt.com/ or call
214.267.1711.
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