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| April, 2007 |
| Print & Media Buyer Premier Issue |
| Apr 1, 2007 12:00 PM, By Katherine O'Brien |
| Improving ROI Using Multimedia |
Don't call Cross Media (Dallas) a printer. The $14 million operation has
plenty of offset, digital and even screen and flexographic equipment, but
putting ink on paper takes a back seat to helping clients deliver content
through multiple media sources. Traditional print is combined with
electronic communications − this might include digitally printed direct mail
pieces that feature personalized URLs (PURLs), e-mail campaigns and
even text messaging. Cross Media describes itself as " leveraging
technology to help small and mid-sized companies market like the Fortune
500."
" Our focus is to work with sales and marketing executives to help them
reduce costs and increase revenues,"says Jeff Bradford, president of
Cross Media."A good example of that is our work with Ryland Homes. We
have reduced their time to market from five or six weeks to one week, using
a combination of online ordering, digital, offset and promotional products
. Now, we're starting to work with them on automated touch campaigns that
combine digital and offset print with e-mail.
With 42 communities across the Dallas/Fort Worth Metroplex area, Ryland
Homes wanted to consolidate and automate its print collateral ordering and
inventory system to move its inventory more quickly, increase referrals, and
improve customer satisfaction.
See http://www.crossmediamanagement.com/ |
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