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| April 2006
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| 40% Growth Proves Cross Media’s Vision is on Target |
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The New York best-seller" The World is Flat" explains how globalization is
creating a level playing field for the world to compete. Cross Media has
leveled the playing field for small to mid-sized businesses to market like
the Fortune 500 at affordable prices. In fact, 40% growth in 2005 has proven that
Cross Media´s vision has merit. Today, Cross Media is leading the way in a
new hybrid industry where printing, creative and marketing services have
merged and ROI is key.
Cross Media, in business since 1993, has 85 employees which support a
client roster that includes well-known names like HP, Blockbuster,
American Cancer Society and Texas Instruments − as well as an even
longer list of small and mid-sized companies.
In 2003, Cross Media´s President, Jeff Bradford, realized that innovation
would be the key to growth. After some market research, he came to the
conclusion that clients preferred to deal with as few vendors as possible.
Also, layoffs were forcing marketing staff to get more done with less and
upper management was demanding measurable ROI on marketing
programs to justify expenses.
Jeff also came to the conclusion that measurable marketing ROI could be
provided to clients by leveraging technology that in the past had only being
accessible to larger companies. In essence, he decided Cross Media could
level the marketing playing field for small and mid-sized companies proving
that the world really is flat.
Armed with this information, Jeff hired a technology veteran with more than
25 years of experience − Mike Tobias. Mike joined the company as CEO in
2002. Together they created the new vision for Cross Media.
In January 2005, after spending 18 months building a technology
infrastructure, Cross Media began offering marketing implementation
services (from research to advertising to lead tracking to direct mail) and
graphic design services, as well as promotional products. Jeff´s gamble
proved to be just what the market needed and in 2005, the company
experienced a 40% increase in revenue.
According to Jacob Bonnema, Director of Marketing for the World Combat
League," Cross Media provides exceptional service at an affordable cost
and their attention to detail is outstanding. Cross Media is our marketing
resource for everything from printing to DVDS to media packs."
Jeff also attributes Cross Media´s success to a very aggressive sales
strategy, driven by 15 sales people in the D/FW market alone, as well as the
company´s ability to produce custom marketing applications for things like
lead-generation. Recently, Hewlett-Packard hired Cross Media to design
and develop a trade show lead generation and awareness program that
included a custom roulette wheel, bingo cards, gift cards, promo items,
banners, posters −and much more.
The industry is certainly taking note of Cross Media´s vision. On April 10th
, Cross Media will be a case study and both Mike and Jeff will be featured
presenters at one of the industry´s largest conferences − VuePoint in
Orlando, Florida. Mike will be speaking at a session titled,"Walking the
Walk − A Look at Those Who Have Become More than Just Printers," which
will feature what industry leaders are doing to position their businesses for
the future.
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