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| April 2006
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Cross Media Executives Positioned as Industry Visionaries at Vue/Point
2006 Conference |
| Turnkey Solutions and Affordable Prices Increase Marketing ROI |
ORLANDO, FL− April 10, 2006 − Cross Media, a leading marketing
implementation company based in Dallas, Texas, was one of only a handful
of companies nationwide, which was featured at Vue/Point 2006 as
redefining the graphic communications marketplace. Vue/Point is one of the
industry´s largest and most respected peer-to-peer conferences.
Mike Tobias, CEO of Cross Media, presented the company´s case study in a
General Session titled," Walking the Walk− A look at Those Who Have
Become More Than Just Printers."He addressed the planning and
evaluation process that led to selecting and implementing new services,
including automated marketing campaigns, collateral management ,
relevant direct marketing, graphic design, lead tracking and promotional
products. The result was a 40% increase in revenue in 2005.
According to Tobias,"Our desire to help our clients maximize ROI on their
communication´s dollars and our vision for a new hybrid industry were
driving forces behind Cross Media´s growth. During the last two years, we
have been very aggressive about leveraging strategic partnerships and
technology to help our clients meet their marketing objectives and the end
result has proven to be a win-win situation."
Jeff Bradford, President of Cross Media, was featured as an expert in a
session titled,"Ramping Up for Web-to-Print,"which focused on automating
on-going business from established customers and their agents, dealers
and franchisees.
According to Bradford,"Cross Media is leveraging technology to level the
playing field for small to mid-sized businesses to market like the Fortune
500 at affordable prices. This gives our clients a competitive edge in today´s
global market, which has truly become flat."
About Cross Media:
Cross Media is a marketing implementation company
founded in 1993 and based in Dallas, Texas. The company´s 85 employees
support a client roster that includes well-known names like Hewlett
Packard, Ryland Homes, Perot Systems, Blockbuster, American Cancer
Society and Texas Instruments − as well as an even longer list of small and
mid-sized companies. Cross Media offers a wide array of marketing
services including automated marketing campaigns, collateral
management, relevant direct marketing, graphic design, lead tracking and
promotional products. The company is best known for leveraging
technology to help small and mid-sized companies market like the Fortune
500.For more information, visit http://www.crossmediamgmt.com/ or call
214.267.1711. |
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